When Allen Iverson was drafted into the league in 1996, he instantly signed an endorse-ment deal with Reebok. During the duration of Iverson’s epic career, Reebok sneakers were his signature basketball shoe. The player and the company experienced tremendous success together. Learn more about the Question 2.
The Question Sequel
The Question 2 was a direct follow up to the Question 1. The Question 1 was released years before this 2004 follow up. The series had transitioned to the Reebok Answer for Iverson's signature shoe.
The Reebok Question 2 kept some of the design elements of the Reebok Question 1. The shoes had a wave like upper and Hexilite cushioning. AI wore the shoes during the 2004 Olympics.
Team USA lost in the semifinals round of the Olympics, which was a huge disappointment. The shocking loss of Team USA probably impacted the reception of the Question 2.
AI
Allen Iverson was drafted by one of the biggest teams in the NBA, the Philadelphia 76ers. Iverson was the number one pick and expectations for him were high. Iverson was only 21 when he entered the league, but his impact on his team and the NBA was colossal from the start. He would earn Rookie of the Year honors after his first season in the NBA.
His highlight reel during his rookie season is still awe inspiring to this day. The crosso-vers and above the rim plays have not lost any luster decades later.
Question???
Reebok needed a superstar in the mid-1990s. Reebok was looking for the face of the company.
A fresh and charismatic star that could lead them to a whole new level of success. Allen Iverson was the perfect basketball star for what Reebok wanted. Iverson was electrifying on the court and had a genuine connection to young people off it.
Culture
Iverson was a legend when he played college basketball for the Georgetown Hoyas. His height, barely six feet tall, allowed young people to connect with him differently than they would a seven-foot center. Iverson was also rooted in hip hop culture. He dressed and carried himself in a way that aligned to the music and style kids were most interested in at the time.
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- Adam C. Better
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