The Air Jordan 3 ‘Pure Money’ is returning for the first time since 2007. The cleanly designed sneaker will launch at Shoe Palace on July 3. Learn more about the anticipated launch below.
Pure Money
The Pure Money comes in a slick white and silver color scheme. It is a cool and simple sneaker option for the summer months.
The III
The Air Jordan III is one of the most popular sneakers from Jordan Brand. Tinker Hatfield got his start with the Jordan franchise by designing the Air Jordan III. Hatfield’s genius helped to shape the direction of Jordan Brand.
Tinker and Michael Jordan discussed what MJ wanted to see with the Jordan III during the design process. Michael made it clear that he wanted a lighter and sleeker shoe than the Jordan I & II.
The Mid Top design of the III was the first for the line and the first for a basketball shoe.
Another first was the appearance of the now iconic Jumpman logo on the back of the shoe. It is hard to imagine the franchise without that famous logo, the III introduced the Jumpman to the world. The III also introduced beloved elements like elephant print and a visible air unit to the Air Jordan line. Those elements are considered iconic pieces of the franchise today.
First Trip To Mars
The III launched a lot of firsts for the Jordan Brand when it came to design. The marketing of the Air Jordan III was also revolutionary. The first Jordan commercial featuring Mars Blackmon debuted in 1988. The ad for the Air Jordan III makes it hard to see the III without thinking of Mars Blackmon.
Mars Blackmon was played by Spike Lee. Lee is a famous film director. He has made big contributions to the Air Jordan brand.
Shoe Palace
The Air Jordan III ‘Pure Money’ releases July 3 at Shoe Palace stores and on shoepalace.com.
- Adam C. Better
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